Product Marketing Manager, Kantar Marketplace (Remote)

Company: Kantar
Location: Hammond
Posted on: May 11, 2022

Job Description:

WE GO BEYOND THE OBVIOUS, USING INTELLIGENCE, PASSION AND CREATIVITY TO INSPIRE NEW THINKING AND SHAPE THE WORLD WE LIVE IN.
TO START A CAREER THAT IS OUT OF THE ORDINARY, PLEASE APPLY...

**JOB DETAILS**

Kantar is the worlds leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantars 30,000 people help clients understand people and inspire growth.

**ABOUT THE DIVISION**

Kantar Marketplace Market research platform. An automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster. Kantar Marketplace brings together the best of technology and human expertise in a powerful market research platform, so clients get decision-quality insights in as little as a few hours. It is the only market research platform with solutions that have been independently validated to predict sales and brand growth. We are committed to helping our clients unlock powerful insights through our verified audiences, intuitive analytics dashboards and expert consulting - in over 70 countries.

https://www.kantar.com/marketplace

**ROLE OVERVIEW**

This is an exciting opportunity for a Product Marketing Manager to play an integral role in shaping the marketing strategy for Kantar Marketplace. The Senior Product Marketing Manager, Kantar Marketplace will drive go to market planning and champion the commercial success of the Kantar Marketplace platform, with a specific focus on driving self-serve usage and launching the Kantar Marketplace Enterprise business. This is a highly collaborative team where individuals have strong ownership and can make a big impact on the business. You will work in close collaboration with Product Management, Business Development, Market Activation and Global Marketing, as well as the extended in-country Marketing teams. In this position, you will report to the Product Marketing Director, Kantar Marketplace.

**Key responsibilities will include:**

- Be a subject matter expert on the Kantar Marketplace platform and our users - who are they, how they buy and their key buying criteria. Optimize and fine-tune buyer personas over time.

- Understand the competitive landscape. Stay abreast of industry news, know the competition inside and out, and be familiar with how other platforms are positioned.
- Act as the voice of the customer, sharing insights and key learnings from marketing activities, teaming closely with Product Management to influence the product roadmap.
- Own the messaging and positioning for the Kantar Marketplace core platform as well as Kantar Marketplace Enterprise. Articulate Kantar Marketplaces unique selling proposition.
- Lead marketing planning for Kantar Marketplace platform UI/UX updates and features launches, working closely with Product Management to understand client benefits and use cases. Ensure go-to-market is aligned around driving signups and self-serve usage.
- Collaborate with the extended Kantar Marketplace team to plan and execute marketing campaigns for the core platform and develop marketing programs that can be customized for Enterprise clients.
- Create marketing content, including web copy, blog posts, white papers, case studies and other marketing materials, working with vendors and internal stakeholders as needed to execute effectively. Write and edit copy for both the website and in-product messaging.
- Work with Market Activation and Business Development to develop sales enablement materials and facilitate training as needed.
- Team with Client Success to develop a standard onboarding pack for new platform and Enterprise clients.
- Develop the data-driven insights needed to improve messaging, marketing campaigns, sales enablement materials and sales processes, working closely with Business Development, Market Activation, Client Leadership and Client Success - both globally and in-market.

**KEY OUTCOMES**

- Establish Kantar Marketplace as a leader in the market research platform space.

- Launch the Kantar Marketplace Enterprise business, together with a cross-functional team.
- Generate marketing qualified leads and signups, working in collaboration with the team to meet overall Kantar Marketplace business objectives.
- Drive platform usage, repeat business and reduce churn.

**EXPERIENCE & CAPABILITIES**

- At least 5-7 years of experience in Product Marketing. A mix of startup and large enterprise experience is preferred, including some experience with software as a Service (SaaS) products.

- Results-oriented, with a track record of implementing commercially successful marketing programs that drive growth. Capacity for both big-picture thinking and tactical execution.
- Attentive to customer experience and the customer journey; understands how to turn external engagement data into actionable insights about the buyer.
- Proactively seeks out solutions to business problems and brings fresh approaches to the organisation. Takes initiative to bypass roadblocks and thinks creatively on how to accomplish organisational goals.
- Strong written and verbal communication skills. Ability to bridge between technical and non-technical stakeholders, as well as translate complex market research concepts into clear and approachable external-facing messaging.
- Comfortable working with diverse, matrixed stakeholder groups, with the ability to establish strong cross-functional relationships at all levels of the organisation.
- Capable of working at a fast pace, both independently and as part of a team.

**KANTAR BENEFITS**

We provide a comprehensive, highly competitive benefits package, including:

- Medical plans with comprehensive, affordable coverage for a range of health services

- Health Savings Account/FSA
- Dental, Vision and benefits to cover unique healthcare needs
- Wellness Program
- 401k with matching
- Tuition Reimbursement, Commuter benefits
- Unlimited PTO

**PRIVACY AND LEGAL STATEMENT**

PRIVACY DISCLOSURE: PLEASE NOTE THAT BY APPLYING TO THIS OPPORTUNITY YOU CONSENT TO THE PERSONAL DATA YOU PROVIDE TO US TO BE PROCESSED AND RETAINED BY THE KANTAR GROUP LIMITED (KANTAR). YOUR DETAILS WILL BE KEPT ON OUR INTERNAL ATS (APPLICANT TRACKING SYSTEM) FOR AS LONG AS IS NECESSARY FOR THE PURPOSES OF RECRUITMENT, WHICH MAY INCLUDE YOUR DETAILS BEING SHARED WITH THE HIRING MANAGER.

**KANTAR REWARDS STATEMENT**

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitiveand alsoto support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career thats out of the ordinary and join us.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health andwell beingis taken into consideration.

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

Kantar is the worlds leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantars 30,000 people help the worlds leading organisations succeed and grow.

Keywords: Kantar, Hammond , Product Marketing Manager, Kantar Marketplace (Remote), Executive , Hammond, Indiana