Product Marketing Manager, Kantar Marketplace (Remote)
Company: Kantar
Location: Hammond
Posted on: May 11, 2022
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Job Description:
WE GO BEYOND THE OBVIOUS, USING INTELLIGENCE, PASSION AND
CREATIVITY TO INSPIRE NEW THINKING AND SHAPE THE WORLD WE LIVE
IN.
TO START A CAREER THAT IS OUT OF THE ORDINARY, PLEASE APPLY...
**JOB DETAILS**
Kantar is the worlds leading data, insights and consulting company.
We understand more about how people think, feel, shop, share, vote
and view than anyone else. Combining our expertise in human
understanding with advanced technologies, Kantars 30,000 people
help clients understand people and inspire growth.
**ABOUT THE DIVISION**
Kantar Marketplace Market research platform. An automated market
research platform designed for insights professionals, marketers
and agencies who want to test, learn and move faster. Kantar
Marketplace brings together the best of technology and human
expertise in a powerful market research platform, so clients get
decision-quality insights in as little as a few hours. It is the
only market research platform with solutions that have been
independently validated to predict sales and brand growth. We are
committed to helping our clients unlock powerful insights through
our verified audiences, intuitive analytics dashboards and expert
consulting - in over 70 countries.
https://www.kantar.com/marketplace
**ROLE OVERVIEW**
This is an exciting opportunity for a Product Marketing Manager to
play an integral role in shaping the marketing strategy for Kantar
Marketplace. The Senior Product Marketing Manager, Kantar
Marketplace will drive go to market planning and champion the
commercial success of the Kantar Marketplace platform, with a
specific focus on driving self-serve usage and launching the Kantar
Marketplace Enterprise business. This is a highly collaborative
team where individuals have strong ownership and can make a big
impact on the business. You will work in close collaboration with
Product Management, Business Development, Market Activation and
Global Marketing, as well as the extended in-country Marketing
teams. In this position, you will report to the Product Marketing
Director, Kantar Marketplace.
**Key responsibilities will include:**
- Be a subject matter expert on the Kantar Marketplace platform and
our users - who are they, how they buy and their key buying
criteria. Optimize and fine-tune buyer personas over time.
- Understand the competitive landscape. Stay abreast of industry
news, know the competition inside and out, and be familiar with how
other platforms are positioned.
- Act as the voice of the customer, sharing insights and key
learnings from marketing activities, teaming closely with Product
Management to influence the product roadmap.
- Own the messaging and positioning for the Kantar Marketplace core
platform as well as Kantar Marketplace Enterprise. Articulate
Kantar Marketplaces unique selling proposition.
- Lead marketing planning for Kantar Marketplace platform UI/UX
updates and features launches, working closely with Product
Management to understand client benefits and use cases. Ensure
go-to-market is aligned around driving signups and self-serve
usage.
- Collaborate with the extended Kantar Marketplace team to plan and
execute marketing campaigns for the core platform and develop
marketing programs that can be customized for Enterprise
clients.
- Create marketing content, including web copy, blog posts, white
papers, case studies and other marketing materials, working with
vendors and internal stakeholders as needed to execute effectively.
Write and edit copy for both the website and in-product
messaging.
- Work with Market Activation and Business Development to develop
sales enablement materials and facilitate training as needed.
- Team with Client Success to develop a standard onboarding pack
for new platform and Enterprise clients.
- Develop the data-driven insights needed to improve messaging,
marketing campaigns, sales enablement materials and sales
processes, working closely with Business Development, Market
Activation, Client Leadership and Client Success - both globally
and in-market.
**KEY OUTCOMES**
- Establish Kantar Marketplace as a leader in the market research
platform space.
- Launch the Kantar Marketplace Enterprise business, together with
a cross-functional team.
- Generate marketing qualified leads and signups, working in
collaboration with the team to meet overall Kantar Marketplace
business objectives.
- Drive platform usage, repeat business and reduce churn.
**EXPERIENCE & CAPABILITIES**
- At least 5-7 years of experience in Product Marketing. A mix of
startup and large enterprise experience is preferred, including
some experience with software as a Service (SaaS) products.
- Results-oriented, with a track record of implementing
commercially successful marketing programs that drive growth.
Capacity for both big-picture thinking and tactical execution.
- Attentive to customer experience and the customer journey;
understands how to turn external engagement data into actionable
insights about the buyer.
- Proactively seeks out solutions to business problems and brings
fresh approaches to the organisation. Takes initiative to bypass
roadblocks and thinks creatively on how to accomplish
organisational goals.
- Strong written and verbal communication skills. Ability to bridge
between technical and non-technical stakeholders, as well as
translate complex market research concepts into clear and
approachable external-facing messaging.
- Comfortable working with diverse, matrixed stakeholder groups,
with the ability to establish strong cross-functional relationships
at all levels of the organisation.
- Capable of working at a fast pace, both independently and as part
of a team.
**KANTAR BENEFITS**
We provide a comprehensive, highly competitive benefits package,
including:
- Medical plans with comprehensive, affordable coverage for a range
of health services
- Health Savings Account/FSA
- Dental, Vision and benefits to cover unique healthcare needs
- Wellness Program
- 401k with matching
- Tuition Reimbursement, Commuter benefits
- Unlimited PTO
**PRIVACY AND LEGAL STATEMENT**
PRIVACY DISCLOSURE: PLEASE NOTE THAT BY APPLYING TO THIS
OPPORTUNITY YOU CONSENT TO THE PERSONAL DATA YOU PROVIDE TO US TO
BE PROCESSED AND RETAINED BY THE KANTAR GROUP LIMITED (KANTAR).
YOUR DETAILS WILL BE KEPT ON OUR INTERNAL ATS (APPLICANT TRACKING
SYSTEM) FOR AS LONG AS IS NECESSARY FOR THE PURPOSES OF
RECRUITMENT, WHICH MAY INCLUDE YOUR DETAILS BEING SHARED WITH THE
HIRING MANAGER.
**KANTAR REWARDS STATEMENT**
At Kantar we have an integrated way of rewarding our people based
around a simple, clear and consistent set of principles. Our
approach helps to ensure we are market competitiveand alsoto
support a pay for performance culture, where your reward and career
progression opportunities are linked to what you deliver.
We go beyond the obvious, using intelligence, passion and
creativity to inspire new thinking and shape the world we live in.
Apply for a career thats out of the ordinary and join us.
We want to create an equality of opportunity in a fair and
supportive working environment where people feel included, accepted
and are allowed to flourish in a space where their mental health
andwell beingis taken into consideration.
We want to create a more diverse community to expand our talent
pool, be locally representative, drive diversity of thinking and
better commercial outcomes.
Kantar is the worlds leading data, insights and consulting company.
We understand more about how people think, feel, shop, share, vote
and view than anyone else. Combining our expertise in human
understanding with advanced technologies, Kantars 30,000 people
help the worlds leading organisations succeed and grow.
Keywords: Kantar, Hammond , Product Marketing Manager, Kantar Marketplace (Remote), Executive , Hammond, Indiana
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