Associate Director, Analytics & Insights (CPG Client)
Company: Publicis Groupe
Location: Chicago
Posted on: April 24, 2024
Job Description:
Company Description
About Spark Foundry:
Spark Foundry is a global media agency that exists to bring HEAT -
Higher Engagement, Affinity, and Transactions - to brands. By
combining flawless media fundamentals with aggressive innovation,
Spark inspires consumers to pay more attention, to care more about
our clients' brands, and to buy more products and services from
them.
Balancing the nimble spirit of a startup with the powerhouse soul
of Publicis Media, Spark Foundry delivers the best of both worlds
to a client roster that spans some of the world's best and most
beloved brands and companies. We combine boutique-caliber insights
and service with the buying clout and first-look access of a global
leader, bringing the heat to challenger brands that want to act
like giants, and to giant brands that want to act like
challengers.
With a bottom-up culture that celebrates diversity and aims for all
voices to be heard, Spark has become a magnet for the industry's
best talent, with one of the best retention rates in the industry.
And by applying a whole-person approach to professional and
personal development, Spark develops a workforce that is well
prepared for today's challenges, and also poised to create
meaningful careers in the years to come.
Because we know that heat arises the intersection of complementary
forces, our professionals come from myriad disciplines and
backgrounds: data, analytics, and insights, content and creative
production, communications and strategy, finance and marketing, and
sociology, psychology, and other liberal arts disciplines.
Job Description
Overview:
The Associate Director, Analytics and Insights is responsible for
the application of data-driven insights into Spark Foundry's
planning, investment, and measurement processes. Additionally, the
role requires the candidate to design and lead the implementation
of modern measurement plans and longer terms roadmaps for the
client. Working closely with internal cross-functional teams and
Analytics leads are vital parts of the role, with accountability
for the highest quality execution of a diverse array of client and
project deliverables an imperative. The role functions as an expert
technical point of escalation, an analytical problem solver, and a
technical translator to internal account teams and clients. It also
provides ongoing strategic account direction/vision for technology,
process, and media reporting/insights.
Role Objectives:
- Build strong relationships with internal stakeholders,
facilitating synergy between the planning and activation functions
that manage day-to-day client business
- Build and develop relationships with client business directors
and brand teams, ensuring that client and overall data proposition
is relevant and aligns with strategy direction
- Identify organic growth opportunities and partner with Client
and Analytics leadership to convert
- Drive a culture of 'always-on' data-driven decision making that
will institutionalize the use of consumer-driven analytics in
media/marketing investment planning and activation
- Scope and direct advanced analytics projects to ensure that the
deliverables are designed to answer valuable client and media team
questions, and that timelines and scope are adhered to
- Have experience and expertise in how to intersect consulting
skills, data, advanced analytics, and marketing strategy to drive
and improve clients' business results
- Consult with senior client marketing and business leaders to
define and answer most important business questions
- Advise on how to best leverage media and marketing investments
to drive business results
- Work collaboratively with the network to provide the client
with thought leadership, and leverage it to create meaningful and
measurable marketing experiences
- Underpin client marketing processes with 'big picture'
measurement frameworks and KPIs that will be used to evaluate
experiences and specific plans, campaigns, or investments across
paid, owned, and earned media environments
- Keep abreast of evolving media landscape, including research
and emerging trends to provide insight to both media teams and
client (as required)
- Guide and work closely with the planning teams and the client
teams to deliver on "data-driven" marketing investment decisions
(how much, where, when, which channels, etc...)
- Create and manage deliverables against detailed project plans
that align expectations with actionable outcomes
- Provide a high-value consultation layer on top of analytics
deliverables
- Consult with client media teams to align on the strategy,
implementation, and measurement plans for all key accounts
- Determine the best means of communicating analytical insights
to clients that ensures understanding of results and application of
the analyses is applied
- Build presentations providing clear analytics story - why the
work is important, the truths that the analytics reveal, and the
actions that should follow the analysis Build the profile of
Analytics within the agency by packaging and evangelizing best in
class client work
Qualifications
- Minimum 5 years of experience in performing analytics in
marketing sciences capacity at a media agency, market research, or
consulting company, or in-house at a brand.
- Working knowledge of databases and SQL is preferred
- Knowledge of web measurement technologies:
- Ad serving platforms
- Website analytics software
- Data visualization skills desirable (e.g. Tableau, Datorama,
PowerBI, etc.)
- Quantitative education or experience preferred (Statistics,
Social Sciences, Economics, Quantitative Marketing).
- Experience in a cross-functional team environment with agency
experience a big plus
- Strong understanding of contemporary marketing analytics,
advertising technology and research techniques, as well as an
innovative vision on how the practice should evolve to keep pace
with the ever-changing marketing environment
- Strong client management/consultative experience with both
presenting and resolving issues
- Extensive experience leading and managing marketing technology
projects from ideation through implementation
- Strong critical thinking and problem-solving skills - a
demonstrated ability to mine data for relevant and actionable
insights
- Solid written and verbal communication skill with ability to
communicate/translate complex concepts to non-technical
audiences
- Strong understanding and experience with digital media buying,
KPI development, and technology practices during campaign planning
and execution
- Demonstrated experience with programmatic audience buying
concepts and execution
- Powerful leadership qualities, as will be required to lead
external and internal resources into new marketing effectiveness
territories
- Strong attention to detail, and be able to quality-check their
teams' work to ensure that data anomalies/mistakes are caught prior
to delivery of the analysis to the client teams
- Strong management capabilities, both operationally (as well as
strategically) to ensure that guidance is given to all teams on how
to enhance the product as the account matures)
- Outgoing and able to integrate with fast-paced planning and
activation teams
- Able to cultivate excellent relationships with technology and
research partners
- Ability to meet deadlines in a fast-paced environment
- Hands-on, problem solving abilities - "can do" approach
(someone who is a thinker and a doer)
Additional Information
This is a hybrid role, requiring three days in-office each week. If
you are contacted for an interview, your recruiter will discuss
specifics with you, inclusive of any necessary reasonable
accommodations.
If you require accommodation or assistance with the application or
onboarding process specifically, please contact
hrcompliance_usms@publicis.com.
All your information will be kept confidential according to EEO
guidelines.
24-2872
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Keywords: Publicis Groupe, Hammond , Associate Director, Analytics & Insights (CPG Client), Executive , Chicago, Indiana
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